Ultimate Guide To On-Page SEO For Niche Site Posts JNNC Technologies

On-page SEO is one of the two pillars of a comprehensive SEO strategy.

On-page SEO, also called “on-site SEO,” is the practice of optimizing the content and structure “on” your site. This work includes:

Creating content
Creating a logical navigation structure for your site
And tackling technical issues that may be hurting your search rankings

Whereas, off-page SEO is everything you do to optimize your site via backlinks, citation building, and other activities “off” your site.

Novice digital marketers tend to be more familiar with the elements of on-page SEO.

After a decade of leading marketing for technology companies in San Francisco, I started a tool squarely for on-page SEO.

You could say I’m obsessed.

In this guide you’ll learn:

On-page SEO myths to avoid
How to create SEO-friendly content to optimize on-page SEO scores
The best tips to write irresistible titles and descriptions
The only technical SEO tips you need to know
and lots more from my personal experience with on-page SEO

Also, check out my business partner, Mark’s video on on-page SEO. He covers most of the same topics as in the post… and then some.

What is on-page SEO?

Like I said, on-page SEO refers to anything that happens on your site in the name of SEO. On-page SEO includes:

Internal linkbuilding
Website structure and UX
Web page content
Blog posts and other forms of long-form content
Title tags, meta descriptions, and other on-page HTML elements
URLs
Images
and more

Why on-page SEO is important

On-page SEO practices still matter today, because Google regularly updates its algorithms, enhancing its ability to evaluate and understand both user intent and user experience.

Google is a machine that tries to understand how humans see your website.

So you need to know on-site SEO best practices to increase your search traffic. Well-optimized pages and posts help Google to better understand what your site is about, which helps it to organize and rank your content. You’re helping Google to better do its job.

Google states: “The most basic signal that information is relevant is when a web page contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.”

Part 1: On-page SEO myths

Let’s talk about common advice you might see on on-page SEO best practices that just aren’t true today.

I want to start with these because I don’t want you to waste your time.

While they are many old-school practices that are still being recommended, I want to focus on just three (3) of them to help you navigate the noise and scale your search traffic. Avoid these mistakes so that you can rank your content higher in SERPs.

1. Stuffing exact match keywords

Firstly, on-page SEO is not about stuffing exact match keywords. It used to be a common practice to include the exact keyword you want to rank for in your title, URL, and content.

For instance, if you wanted to rank for the keyword “Car Dealer San Francisco”, you’d stuff that keyword throughout your page or content even when it didn’t make sense grammatically.