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Ultimately, if you're looking for organic search traffic, you're still trying to “sell” something!
  1. Step 1: Analyze Current Keywords. ...
  2. Step 2: Formulate Your Goals. ...
  3. Step 3: Build Your Keyword 'Wish List' ...
  4. Step 4: Assess the Competitive Landscape. ...
  5. Step 5: Expand Your Keyword Horizons. ...
  6. Step 6: Prioritize by Opportunities vs.